We believe that research is a never ending process of enhancing knowledge, continuously re-adjusting best practise and keeping up to date with the evolving dynamics of industries, competitors and market positions.
Our delivery model is project based and follows a certain “stream of tasks”, but always remains flexible depending on shorter or longer-term client needs.
Start-Up Workshop
• Aligning objectives
• Agreeing on scope and topics
• Sharing knowledge
• Agreeing on deliverables and templates
• Agreed milestones and project plan
• Scope clarification
Secondary Intelligence Gathering
• Review of data known to client and independent secondary research
• Review and analysis of published source data if available
• Development of contact lists alongside leveraging existing networks
• Baseline knowledge of in-scope target company / companies and / or markets
Primary Intelligence Gathering
• Interviewing with:
- Current competitor employees
- Former competitor employees
- Industry experts
- Distributors
- Partners
- Clients
- Others, as required
• In-depth insight
• Data / Findings triangulation
Regular Client Meetings
• Regular progress updates
• Interim findings presentation
• Sanity-checking and challenging of External Insights’s findings
• Opportunity to refocus program as needed based on findings
• Transparent reporting
• Regular access to data and key findings
Final Deliverable and Presentation
• Executive summary
• Presentation of Core Report and Findings
• Conclusions
• Recommendations
• Key opportunities and threats for Client
Stream of Tasks
Key Outputs
Stream of Tasks
Start-Up
Workshop
• Aligning objectives
• Agreeing on scope and topics
• Sharing knowledge
• Agreeing on deliverables and templates
Key Output
• Agreed milestones and project plan
• Scope clarification
Secondary Intelligence
Gathering
• Review of data known to client and
independent secondary research
• Review and analysis of published
source data if available
• Development of contact lists alongside leveraging existing networks
Key Output
• Baseline knowledge of in-scope target company / companies and / or markets
Primary Intelligence
Gathering
• Interviewing with:
- Current competitor employees
- Former competitor employees
- Industry experts
- Distributors
- Partners
- Clients
- Others, as required
Key Output
• In-depth insight
• Data / Findings triangulation
Regular Client
Meetings
• Regular progress updates
• Interim findings presentation
• Sanity-checking and challenging of External Insights’s findings
• Opportunity to refocus program as needed based on findings
Key Output
• Transparent reporting
• Regular access to data and key findings
Final Deliverable and
Presentation
• Executive summary
• Presentation of Core Report and Findings
• Conclusions
• Recommendations
Key Output
• Key opportunities and threats for Client