Trade Show Intelligence is one of the most powerful, efficient and cost-effective ways to gather intelligence and learn insights about industry trends and competitor initiatives. Since trade shows bring together thousands of competitors, Subject Matter Experts and Key Opinion Leaders (KOLs) under one roof, it is easy for a trained analyst to conduct multiple in-person interviews at these events.

In this respect, trade shows are some of the most effective sources of Competitive Intelligence. They are efficient and cost-effective ways to gather intelligence and learn insights about industry trends and competitor initiatives.

What is a Trade Show?

Trade Shows are events held to bring together representatives of the same industry to display, discuss and demonstrate their latest products or services. A trade show can take place in a hotel, a local arena or even a city center and lasts for several days. Since the purpose is to bring together members of the same market, most trade shows will only allow industry members to participate.

What does a trade show provide?

Trade shows usually include workshops or presentations, opportunities to interact with the media, evening networking events, private exhibitor events or awards presentations.