Market Research is categorized or split into primary and Secondary Research.

What Is Primary Research?

Primary Research involves going directly to a human source for information gathering. It is a research tool deployed by yourself (or an employee) or a specialist agency with trained analysts and includes interviews, surveys, questionnaires and sometimes even visits to your competitors.

What Is Secondary Research?

Secondary Research is on the other hand, the type of research that is conducted and published by others and third parties and based on published and written information. It can include reports and studies done by government, trade associations or other businesses in your industry.

Secondary Research is obtained faster and more affordably, but Primary Research gives you conclusive results and the true and complete picture.