Market Research is categorized or split into primary and Secondary Research.
What Is Primary
Primary Research involves going directly to a human
source for information gathering. It is a research tool deployed by
yourself (or an employee) or a specialist agency with trained analysts and
includes interviews, surveys, questionnaires and sometimes even visits to your
What Is Secondary
Secondary Research is on the other hand, the type of
research that is conducted and published by others and third parties and based
on published and written information. It can include reports and studies done
by government, trade associations or other businesses in your industry.
Secondary Research is obtained faster and more
affordably, but Primary Research gives you conclusive results and the true and