Market Intelligence (MI) is the practice of collecting external and triangulated data and insights for the purpose of accurate and confident decision-making, when a company wishes to understand thoroughly an existing market or enter a new market.

Market Intelligence output is usually the first set of data that is or should be analysed. It includes multiple sources of detailed information in order to create a broad picture of the market or segment a company competes in or wishes to compete in. The analysis could be related to a company's problems or obstacles faced, competition, spending habits of customers, growth potential etc.