Intelligence (MI) is
the practice of collecting external and triangulated data and insights for the
purpose of accurate and confident decision-making, when a company wishes to
understand thoroughly an existing market or enter a new market.
Market Intelligence output is usually the first set of
data that is or should be analysed. It includes multiple sources of detailed
information in order to create a broad picture of the market or segment a
company competes in or wishes to compete in. The analysis could be related to a
company's problems or obstacles faced, competition, spending habits of customers,
growth potential etc.