Competitive Intelligence is a fundamental business practise that helps organizations of any size understand and analyze what is happening outside their “internal borders” and thus better compete. At External Insights we have a long and successful track record of offering specialized services in the domain, broken down as follows:
Competitor Deep Dive and Analysis
Detailed assessment of a competitor's strategy, go-to-market approach, organisational and functional setup and overall operations, benchmarked against your own capabilities and strategy.
By engaging first-hand with your target audience, we uncover exactly what value they expect to receive from your product (or service). The results teach you specifically how you should be positioning / improving your product to attract these new customers in either your current market, new markets, or new segments.
We glean how to retain and grow revenue from existing customers by showing you specifically what they like, and more importantly, what they don't like.
If you are losing market share to a competitor, we help you understand exactly WHY, and HOW they attract more customers than you. More specifically we show you what you can do about it to take those customers back.
We help you identify and analyse potential acquisition or merger targets in the exact market segments that interest you, utilising a wide range of sources and qualitative primary research techniques.